Privacy policy

1. INTRODUCTION
VYPR Supplies operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). VYPR Supplies is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

2. PERSONAL INFORMATION WE COLLECT OR PROCESS
Personal information refers to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified.

We may collect or process the following categories of personal information, depending on your interaction with the Services:
- Contact details: name, address, billing/shipping address, phone number, and email address
- Financial information: credit/debit card details, payment confirmation, transaction details
- Account information: username, password, security questions, preferences, and settings
- Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled
- Communications with us: customer support inquiries and messages
- Device information: device type, browser, network connection, IP address, and unique identifiers
- Usage information: interaction with the Services, including navigation and engagement

3. PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
- Directly from you (account creation, purchases, communication)
- Automatically through the Services (device data, cookies, and similar technologies)
- From our service providers (technology enabling services or data processing)
- From our partners or other third parties

4. HOW WE USE YOUR PERSONAL INFORMATION
We may use personal information for the following purposes:
- Provide, Tailor, and Improve Services: process orders, manage accounts, send notifications, facilitate shipping and returns, create personalized experiences, and improve our services
- Marketing and Advertising: send promotional communications, deliver targeted advertisements, and provide marketing services
- Security and Fraud Prevention: authenticate accounts, secure payments, detect fraud, and protect public safety
- Communicating with You: respond to inquiries, provide customer support, and maintain our business relationship
- Legal Reasons: comply with law, respond to legal requests, enforce policies, and protect rights

5. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your personal information to:
- Shopify, vendors, and third-party service providers performing services on our behalf (e.g., payment processing, fulfillment, IT management)
- Business and marketing partners for marketing services and personalized advertising
- Affiliates or within our corporate group
- Third parties as directed, requested, or consented by you (e.g., shipping providers, social media integrations)
- In connection with business transactions (e.g., mergers, bankruptcy) or to comply with legal obligations

6. RELATIONSHIP WITH SHOPIFY
Our Services are hosted by Shopify, which collects and processes personal information about your access and use of the Services to provide and improve Services. Shopify may process data in countries outside your residence and provide enhanced features using data from multiple merchants.

For more information on how Shopify handles personal information and your rights, visit: https://privacy.shopify.com/en

7. THIRD-PARTY WEBSITES AND LINKS
The Services may include links to third-party websites or platforms. We are not responsible for the privacy practices or content of these sites. Information shared on public or semi-public platforms may be viewable by others without limitation.

8. CHILDREN'S DATA
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. Parents or guardians may contact us to request deletion of a child’s information.

9. SECURITY AND RETENTION OF INFORMATION
No security measures are perfect or impenetrable. We cannot guarantee absolute security. Retention of personal information depends on factors such as maintaining your account, providing Services, legal obligations, or resolving disputes.

10. YOUR RIGHTS AND CHOICES
Depending on your location, you may have the right to:
- Access or know the personal information we hold about you
- Request deletion or correction of personal information
- Receive a copy of your personal information and request its transfer to a third party
- Manage communication preferences, including opting out of promotional emails
- Object to or restrict processing and withdraw consent, where applicable

We will not discriminate against you for exercising your rights. Verification of identity may be required. Authorized agents may act on your behalf with proper proof of authorization.

11. COMPLAINTS
If you have complaints about how we process your personal information, contact us using the details below. You may also have the right to appeal or lodge a complaint with your local data protection authority. For EEA residents, a list of supervisory authorities can be found here:
https://edpb.europa.eu/about-edpb/board/members_en

12. INTERNATIONAL TRANSFERS
We may transfer, store, and process your personal information outside your country of residence. Transfers outside the EEA or UK will rely on recognized transfer mechanisms, such as Standard Contractual Clauses or equivalent protections.

13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically for operational, legal, or regulatory reasons. The revised policy will be posted on this website with an updated “Last updated” date.

CONTACT DETAILS:
For questions about our Privacy Policy or to exercise your rights, contact us:

Email: info@vyprsupplies.com
Phone: (+44) 7961 411395
Address: 5 Grasmere, Macclesfield, ENG, SK11 8PL, GB

For data protection purposes, VYPR Supplies is the data controller of your personal information.